The Croissant Trend: How This Delicacy Is Inspiring Art Directors' Work

Where We’re Seeing the Croissant Trend

1. Branding and Packaging

   • The rise of artisan bakeries and high-end cafés has led to the croissant’s growing influence on branding and packaging. Art directors are using the shapes and colors of croissants to create elegant, inviting packaging for everything from food products to lifestyle goods. Think rich, textured labels with soft curves and a subtle play on golden tones that give the packaging a tactile, mouth-watering appeal.

2. Typography

   • Typography has also benefited from the croissant's curvaceous lines. Typefaces with rounded, soft corners are increasingly popular, reflecting the organic, flowing nature of the pastry. Brands are opting for fonts that feel approachable and elegant, often with a touch of playfulness, much like the croissant itself. Curved fonts and custom lettering inspired by the layers of the pastry are now popping up across digital and print media.

3. Illustrations and Icons

   • Illustration and iconography have also embraced the croissant trend, with playful, whimsical designs incorporating the pastry’s shapes. Soft, curvy illustrations of croissants themselves can be seen in various design projects, adding an element of fun and indulgence to everything from restaurant menus to lifestyle blogs.

4. Social Media and Visual Campaigns

   • Brands that embrace the croissant aesthetic are using it to tell stories through visual campaigns that evoke comfort, warmth, and quality. Whether it’s a food-focused Instagram page or a brand storytelling campaign, art directors are tapping into the croissant’s visual appeal to create engaging, mouth-watering content.

Why Art Directors Should Embrace the Croissant Trend

The croissant trend is more than just a food-based design movement—it's about embracing the qualities that make the croissant a beloved pastry. It’s about curves, comfort, richness, and indulgence, all of which can bring a warm, welcoming, and high-quality feel to your designs. As art directors, experimenting with these elements can help you create designs that are both visually satisfying and emotionally resonant with your audience.

Whether you're working on a branding project, a website design, or an editorial spread, incorporating the croissant trend can add an unexpected and delightful twist to your work. So, the next time you're in need of some inspiration, grab a croissant (or two) and let its warmth and texture inspire your creativity.

Shirt from JCrew

Croissant purse from Lemaire.fr

Gift wrap from Etsy.com